WORK EXPERIENCE

OPower, UX Designer, Jun 2015–Apr 2016

  • Redesigned two core products:

    • Ways to Save: An educational tool and task management system for engaged utility customers. Lead brainstorms with the design and research team, as well as conducted my own user testing. Focus was on desktop, but delivered with mobile parody to engineering team.

    • Marketing Modules: Responsive design templates and tested behavioral science copy for client success teams to deploy across print, web, and email channels. Drove exponential lift in utility programs and customer satisfaction

  • Defined the customer experience for a loyalty product called Points & Rewards, as well as leading the design and marketing strategy for Marketplace, a digital shopper’s tool and storefront to compare and buy energy-efficient appliances

  • Contributor to OPattern, the UI library used across all white label products 

 

Citi Bike, UX Contractor, May-Aug 2014

  • Redesigned the onboarding experience of the bike share program through lean UX methods. Worked closely with Citi Bike and NYC DOT stakeholders. Rolled out across 330+ kiosk stations. Drove casual ridership up by 14% post launch 


QNS MADE, Founder, Feb 2014-Present

  • Successfully raised over $8K for the community initiative. Featured in WWDC keynote for the relaunch of Apple News (June 2015)

  • Managed and fostered a staff of contributors for the artistic content on the digital platform

  • Designed a hyper-local clothing line which sources strictly from local Queens, NY makers and manufacturers

  • Built partnerships with local institutions and community leaders in over 125+ neighborhoods by organizing and sponsoring local programming and events 

 

Penguin Group USA, Book Designer, May 2010–Aug 2013

  • Lead the end-to-end design of more than 33+ children’s picture books and young reader novels from sketches to the printed book and its ebook parody. 

 

Lion Brand Yarn Company, Designer, Aug 2009–May 2010

  • Designed all collateral materials for the brand which included packaging, visuals for trade show, and print and digital marketing assets. 

 

Eric Baker Design Associates, Graphic Designer, Mar 2006–Jun 2009

  • Designed identity systems for established institutions and companies like the New York Public Library, Grand Central Publishing, W. W. Norton and Co., Union Square Hospitality Group, The Gordon Parks Foundation, and The Mayflower Inn

 

FrèreIndependent, Freelance Designer, Aug 2005–Jul 2010

  • Designed exhibit visuals for the annual international art fairs and its coinciding art catalogs, which now live in the MIT library archives

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EDUCATION

School of Visual Arts
MFA Interaction Design
Class of 2015

School of Visual Arts
Honors BFA Design
Class of 2008


RECOGNITION

Fundamentals of Wearable Computers and Augmented Reality, 2nd edition
Published, Aug 2015 

Paula Rhodes Memorial Award for Exceptional Achievement in Interaction Design
Awarded, June 2015

BLDG 92's third annual
Designing the Future

Finalist, May 2014

Graphis New Talent 
Awarded, 2009


TALKS

The Graduate Show: Thesis Festival 
Presented, May 2015

U.S. Dept. of State Innovation
in Design: Creative Economy
Briefing Series
 
Presented, Nov 2014

Beta NYC’s Citi Bike showcase 
Presented, May 2014

The Road from a Graphic Designer
to an Interaction Designer
 
Talk, Apr 2014


EVENTS

Social Enterprise Bootcamp 
Mentor, Dec 2014

World Maker Faire
Instructor, Sept 2014

The Feast Hackathon
Participant, Mar 2014 

The Noun Project Iconathon
Participant, Mar 2014