Creating a digital presence for a New York City borough—Queens, NY.
QNS MADE is a digital platform that fosters community-building initiatives, made for and by Queens, NY locals.
Design opportunity: QNS MADE emerged out of SVA's Entrepreneurial Design class for the now infamous $1,000 project. The successful Kickstarter campaign ran for 15 days with 151 backers and raised over $8,700.
Perspective: Questions that really steered what was to become QNS MADE:
- What do I want to see in my community? Stemming from what I didn't see in my hometown of Queens, NY.
- How can I bring a unique perspective and voice to the project?
- What will sustain me? What will fulfill me beyond a school assignment?
- How can I give back with the design tools and education I've acquired?
Mission: I knew I wanted to give back to my hometown of Queens, NY. The best way I knew how was to define what the borough means to me first, in order for my peers and the locals to follow suit. The ultimate goal being, to produce content, resources, and a digital archive of the times we are living.
To keep what is local—here to stay by highlight small businesses and speaking to artists who call Queens their home. Much like the respect and notoriety that Brooklyn or Manhattan has garnered, QNS MADE was a step in doing that in our own way.
Brainstorming & prototyping: What transpired next was experimenting with different ways to define a borough:
- Interviewing up-and-coming artists,
- photographing locals in 125+ neighborhoods,
- creating a clothing line in order to find all the Queens makers and manufacturers who still make things locally
- as well as to understand what goes into starting a small business,
- hosting local events that addressed community issues like gentrification,
- creating programming for the local youth
- and participating in local events and meeting with heads of Queens institutions and organizations in order to learn the lay of the land